We're pulling the plug with our new coffeemaker UNPLUGGED. Quite literally. And rediscovering the joys of coffee without having to resort to convoluted technology, expensive pads and awkward capsules. We're scaling back in every sense, helping the environment, bidding farewell to the silver space-age contraptions that dominate modern kitchens, making our lives simpler, and taking to heart an age-old principle that cannot be improved because it is already perfection itself. We aren't reinventing coffeemaking, but we are rethinking the concept – and refilling our homes with the cozy aroma and authenticity of real coffee in the process. We’re going back to basics and helping make our world a smarter, happier place.
The elegant pleasures of coffee can still be enjoyed on the road too – thanks to the brand-new AROMA TO GO. Nestling comfortably in the hand, this smoothly contoured mug guarantees great taste and a happy mood in any car. The friendly barista around the corner will also appreciate the additional morning smiles.   
The A-PRIL line is sprouting more practicality. The A-PRIL cutter makes sure that flower stems are trimmed correctly, while the A-PRIL scissors clip will keep the handy blades close to hand. Last but not least, the A-PRIL stainless steel soap magically removes unpleasant odors like onions or fish from busy fingers.